Focal Points

Focal Points is a brand and media intelligence agency that specialises in corporate brand insights. Through analysing your media coverage, in both traditional and social media, we are able to uncover trends, giving you insights into your brand’s reputation and communications strategy. We provide qualitative and quantitative narrative reporting solutions, which we co-create with you. Because our reporting solutions are tailored to your exact business needs, you get actionable insights that align with your communication objectives and business strategy. Our reports include detailed narrative insights and graphics to illustrate our findings. Natural Language Processing systems (NLP), powered by artificial intelligence (AI), support our analysis team by providing sentiment results in real-time. If you'd like media and brand intelligence insights to help drive your communications strategy, visit Contact us on info@focalpoints.co.za