Focus Denmark

FOCUS is a creative agency that exclusively specialises in Marketing Translation for hospitality, conference and tourism, combining in-depth sector knowledge with an abundance of marketing and writing talent to create powerful content that promotes your brand and truly engages your customer. With non Danes accounting for 40% of hospitality and conference visits to Denmark and foreign conference delegates spending 30% more than their local counterparts, it’s more important than ever to have a clear English marketing strategy for your business to broaden your market, build trust and create a competitive edge. More than ever, high-quality marketing translation is essential for the success of a hotel or conference venue. Instead of a word-for-word translation we translate the text and enhance your message to resonant with your target market. Having held Senior Management positions in Hospitality and Events, we have first hand knowledge of the market, but above all, we have the common sense to be able to recognise when a phrase needs to be adapted. This is the deciding factor between a successful and an unsuccessful campaign. Well researched marketing translation will strengthen a brand’s identity globally and preserve its uniqueness. On the other hand, literal translation will almost certainly damage your brand. Strong writing skills are extremely important and so is creative licence. Allowing creative freedom is the key to successfully adapting marketing copy. Typical translators are expected to be extremely accurate and as faithful as possible to the original text, we focus on brand values, tone of voice and meaning, not the actual words.