Fog The Agency

FOG The Agency is a conversion-driven digital agency that crafts experiences for businesses and brands, from search to purchase and beyond. We build brands & value, by adopting a long term view but keeping in mind short term results. We build communication strategies that are in line with organic, holistic & lasting increase in the bottom line. This might include digital discovery strategies, building digital assets, and creating digital marketplaces for clients.*The What We Do*- Create Digital Strategies - Digital Marketing including Search Engine Marketing, pay per click, search engine optimization, social media marketing, email marketing, data analytics, and influencer research- Lead generation & conversion- Branding and other digital creative assets- Building websites and digital platforms for consumers that might include the facilitation of payments- Building Customer & User Experience - Innovation in digital mediums including building new platforms and apps that will help organizations- Future pivots in the digital domain as innovation brings about new as yet undefined products, product categories, and service offerings.*The How*- We build strategy-bottom up rather than top-down. This keeps us agile, allows us to adapt quickly, reduces assumptions and maximizes success- Data is crucial. So is art and creativity. So is knowledge and experience. We create campaigns with these foundations- We treat our clients' money as our own. This means maximizing returns and being diligent- We experiment a lot. Assumptions can be verified or nullified. Optimum A/B testing is a way of life- We are on the constant lookout for value be it markets, media spend, workflows, or new technology- Be honest.*The What We Don't Do*- Try and fit square pegs in a hole. If our services are not what you are looking for we will be honest- Try and sell something that doesn't work.