Followay

At Followay, we do more than create watches — we bring ideas to life. From original watch design to precision prototyping and small-batch manufacturing, we offer end-to-end services tailored for brands and creators who value quality, individuality, and mechanical craftsmanship. Founded by João Dias, Followay began with a deep passion for mechanical watchmaking — often described as one of the most intricate mechanical arts in existence. This passion evolved into a hands-on studio dedicated to bringing unique timepieces to market. Followay operates across three core areas: Designing watches for brands or individuals launching their own collections. Manufacturing for other brands in limited runs. Creating timepieces under the Followay name. Rooted in Portuguese craftsmanship and timeless design principles, every Followay watch is made to deliver lasting quality, emotional connection, and distinctive character. Whether you're building a brand or refining an idea, we’re here to help turn your vision into something truly wearable.