Foodtree

Because trust should be a basic food group. foodtree supports a comprehensive open food web making the origins of your food transparent. foodtree is a subscription service for communicating provenance- food producers, distributors, restaurants, retailers- anyone with knowledge of the supply chain and the desire to market that information. foodtree functions as a brochure for food producers and distributors. Combining digitally rich stories with a social web marketing platform means food producers can earn the margins of direct sales with the ease of wholesale sales. Grounded in open data and transparency, it will power a comprehensive food web connecting producers, restaurants, retailers and citizens, enabling consumers to make conscious food purchasing decisions.