Foosto

Foosto is a platform for everybody who loves home made delicacies. If cooking is your passion then this is the place to explore your talent. Foosto is a brand new platform with a focus on helping people find the very best home made food in their area! It is convenient, direct and easy! Our target market is Dhaka, the capital city of Bangladesh with a thriving population of 20 million which is predicted to reach 25 million by 2030. Moreover, Bangladesh's economy will be among the top three fastest growing economies in the world by 2030. Our key customers are mainly the middle class people who tend to own smart phones and hence can easily access our mobile application. These people usually have a very busy lifestyle where they have to either pursue education or work hard in small firms and multinational companies or even both. Therefore, they have a tendency of eating out a lot (especially during lunch hours). Unlike foreign markets which are highly saturated because of the existing competitors, Dhaka is an ideal market to penetrate with existing demand but only few suppliers. It is also an ideal market because of the abundance of skilled home-chefs. About one million of working aged female population in Dhaka possess great cooking skills but do not work in offices due to the social and religious structure of the society. Therefore we want to utilize this unused labor force with existing cooking skills (hence no training costs) as the suppliers of home-made food. This not only provides them the opportunity to work from the comfort of their homes but also empowers them by making them self sustainable and ensures a better standard of living. Based on the above information about the population, purchasing power of the population, timing, market nature, we strongly believe that Dhaka is one of the lucrative markets for any startup business like foosto.