Forever Companies

We started with a blank sheet of paper and this simple objective: Create the best jewelry company on earth. One that would be free of pretensions. Free of elitism. Free of the confusing, unsavory, and frankly often shady sales practices of the diamond industry. One that was free of ethical and social conflict, and the environmental damage that comes from mining diamonds. Our vision was to bring the same innovation to the jewelry world that Apple brought to the computer and device world, and through that innovation, bring value to our customers. Since our first web store went live in 2005, we have served over customers. It’s been estimated that we have saved those customers $1.5 billion from what they would have spent on traditional mined diamonds. Today, Forever Companies consists of three direct-to-consumer brands: Diamond Nexus, Forever Artisans, and 12FIFTEEN Diamonds. Each company sells a different product or provides a different kind of service to our customers, but they are all tied together by our core principles, our commitment to the customer experience and our vow to only offer manmade stones. Together, we believe our companies create the preeminent ecommerce jewelry company in business today when measured by service, overall experience and value delivered.