Foreverfresh
In 1989, Tanya Allen began a journey that would revolutionize the feminine hygiene market in the United States. Having searched the market for a product that would offer more sanitary protection for women, Allen recognized the need for a new creation. She proceeded to develop and patent the ForeverFresh Disposable Brief, and soon after, a bikini line. After successful test marketing in hospitals and major retail outlets, Allen quickly realized that both men and women could use her unique product. The "pocket" design offers extra protection; particularly for men when experiencing minor incontinence or post operative surgery, and for women to use during menstruation. As with many entrepreneurs, Tanya faced daunting setbacks in her fierce pursuit to market her product. After two former product launch attempts, ForeverFresh is now on the State of Michigan " MyDeal" contract and available at participating Walgreens. Now you can order this personal product confidentially via the Internet.
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- 1director of business development
- 1general manager
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