Forketers

Forketers is a web platform founded with the aim of helping small restaurant managers and entrepreneurs to improve the performance of their business through the most budget-friendly and effective offline and online marketing approaches that exist today. The website speaks a simple and plain language to allow anyone who runs a restaurant to understand and implement the smartest strategies and tricks to boost their visibility without investing large amounts of money. The most efficient marketing is not the result of a huge budget, but rather a well-thought-out process. What will I find here? This platform offers support to small business owners and managers with guides, tips, tricks and information to increase the number of daily covers. Many restaurateurs have great knowledge of business operations but lack marketing skills, especially in the increasingly important digital field. Besides, entering into a contract with a consultant may be onerous. This website intends to meet this need by helping F&B operators to think strategically and act as marketers as well as managers. In a nutshell, the website wants to make restaurant managers become Forgetters. What is a Forketer? A Forketer is a modern, smart, marketing-oriented manager able to fork customers into their restaurant and make them return. They deploy effective and easy-to-implement marketing strategies to hit not only the stomachs, but even the minds of people. They know that the success of a restaurant is off of the plate. It is no longer only about the food, but about the whole dining experience that starts from when the customer is still out of the restaurant. Bringing a restaurant to success requires not only knowledge of the business itself, but marketing expertise as well. Every restaurateur that works in the world of forks must act both as a manager and a marketer: they must be a Forketer.