Forma Group Ltd

FORMA Group is a marketing consultancy agency, providing young Israeli technology companies with research, planning and management services for the complete marketing platform. Together with your team we will explore your company’s objectives, and then design and execute a custom-tailored marketing plan that will support your funding, go-to-market and growth activity. OUR CONCEPT The business situation of start-up companies does not justify the overhead of an in-house marketing team. Moreover, marketing plans and operations may seem irrelevant while the first product version is still in the lab and marketing management drains disproportionate resources in relation to the benefits it provides. On the other hand, effective marketing has proven to be the most important success factor for any new technology or service. Adopting marketing thinking in the garage saves a lot of disappointments down the road. Every strategic decision on product design, company structure, partnerships, distribution channels, funding, positioning or pricing should have a marketing component in the process. And the earlier the better. FORMA Group consultancy is integrated into your company’s decision-making junctions without the overhead of the in-house marketing team. By letting you offload many of the research, positioning, creation, design and handling of marketing materials and productions, we provide you with professional marketing results at a fraction of the cost. OUR EXPERIENCE From 2001 FORMA Group has: Served 100+ high-tech companies - from one-off marketing project management to long-term (10+ years) ongoing professional marketing support Accompanied 60 “Smart Money” and “Shalav” grantees for periods of 2-4 years FORMA Group Ltd. was founded by and is managed by Yuval Rahamim,[MBA, Technion].