Forma Media

Brett Whelan and Yoav "Yo" Shahar have spent more than two decades partnering in the media and advertising industry, working from opposite sides of the desk to broker some of the most significant deals and collaborations in sports and entertainment. They know firsthand the importance of creating win-win outcomes when clients' and Media/Tech objectives align. At FORMA, we leverage our combined expertise to offer a tailored, full-service approach to media and advertising. Our team has a comprehensive understanding of product development, go-to-market strategy, partnership negotiation, and more. We work closely with each client, agencies and media companies to simplify complexities and achieve their unique goals. We may come from different backgrounds but share a proactive, results-driven work ethic focused on producing tangible outcomes. We understand that being a marketer, an agency, or a media platform requires continuously pushing for better performance in a crowded, ever-changing landscape. As your trusted resource, FORMA's team has the knowledge and experience from all sides of the business to confidently support you in reaching your goals. We've been in your shoes, and we know that while strategy is critical, what matters most is executing the tactics to get things done. This is where we excel. We were the Marketer. We were the Buyer. We were the Seller. This is FORMA.