Formula Marketing Ltd

Formula Marketing is an independent consultancy aimed at supporting brands in sponsorship, with particular expertise in Formula 1, Formula E and other motorsport series. The business was founded by James Southerland who has spent more than 25 years in the Automotive and Motorsport sectors having worked directly for Groupe PSA, McLaren Group in Formula 1 and Virgin Racing in Formula E. Formula Marketing offers consultancy and support services to brands looking to fully leverage the power of sponsorship in driving business. Our services range from supporting brands in evaluating an association with a Rights-Holder, negotiating rights through to contract, defining and implementing activation strategies, facilitating networking opportunities as well as on-site support.