Forrest Luu Design

Forrest Luu is an award-winning American designer, with over 10 years of experience in industrial design, design strategy, and product development. His experience working in both the corporate and design consultancy worlds has allowed him to gain a thorough understanding of the innovation process. By diving deep to understand cultures - identifying unique mindsets and decoding consumer signals - meaningful products and experiences can be beautifully orchestrated. Through combining the observational skills of an anthropologist with the raw thinking processes of a designer, the gap between the organic and the physical is bridged. Forrest embraces a holistic approach to multidisciplinary design for breakthrough insights and discovery. Forrest thinks about the context in which products live, the consequences of design solutions, and the behaviors and experiences that emerge around a product and its ecosystem. An organic and fluid designer, Forrest thinks beyond form and styling to understand total product experience, business case, and social implications. He embraces the concept of seamless hardware and software design, blurring the lines and boundaries between disciplines to achieve cohesive design solutions.