Forte Research Group

As researchers, we are striving for the story - but is it the full story? Surveys capture an immense amount of data. However, they can fall short of visceral insights. Too often there are feelings that consumers can't or won't express, leaving voids in the outcome. The Forte Research Group evokes these responses through BIOMETRICS & BEHAVIOMETRICS. A trio of technologies which capture what the consumer views, engagement and expressed emotion. By capturing this crucial data element by element, we understand the performance of each, and identify those to optimize for maximum ROI. We synthesize this data to provide the absolute story. It is neuroscience which provides the level of connectivity with the consumer and driving emotion. Allowing for the best use of your consumer's time. Additionally, our technologies are portable allowing for use in research labs, home or in-store. The Forte Research Group is a custom research consultancy specializing in the effectiveness of advertising, packaging and brand communications. Our fundamental objective is to provide research-based consultancy, offering you not just data, but conclusions/implications to lead to understanding. Our team holds a vast wealth of knowledge and experience. With offices in New York & London and facilities in 19 countries, our team will partner to build your brand. CORE - Our methodology expertly designed to provide key insights expeditiously. Evaluate your brand communications, narrow down concepts or monitor competition with a report furnished in as little as 3 days. We are marketing researchers partnering to build brands - TV, PRINT, DIGITAL, PACKAGING, EARLY STAGE / ANIMATICS, TAGLINES, DIRECT MAIL, RADIO, BROCHURES, WEBSITES, LOGOS, POSITIONING STATEMENTS, IN-STORE CREATIVE, BILLBOARD, WEBISODES How can we help you? forteresearchgroup.com 917 470 9703