Forward Media Partners
Consumer appetite for engaging digital video is large and growing, publishers want to feature it, and advertisers want buy it. So why is there a shortage of premium video inventory? Because the market is not working for most advertisers and publishers Yes a few large destination sites/platforms sell a high volume of premium video (Facebook, ESPN, HULU, YouTube) but for most publishers they don’t control enough video audience to get the attention of the big buyers. And the buyers can’t find the premium video inventory they need. The FORWARD team is out front in solving this problem. Combining premium content with sophisticated ad tech, publisher tools, and deep market intelligence, we deliver content, context and audience at scale for Publishers and Advertisers. Forward aggregates quality publishers, creates and curates content for them and provides the enabling technology to develop and surface premium video inventory programmatically. And we provide the advertiser with full transparency into the site, the content, and the context.
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