Fox & Crow Group

MSPs don’t need more leads. They need a system. Fox & Crow helps MSPs build scalable sales engines through structured process, peer accountability, and real-time market intelligence. We’re not an agency, a coach, or another CRM plugin—we’re operators who’ve lived the pain, burned the cash, and built the thing we wish we had. We exist so MSPs evolve beyond owner-led sales to predictable growth. Our flagship offer, the MSP Sales Process™, combines a prebuilt CRM (Membrain), full training platform, peer group coaching, and FaC Instinct™—a competitive intelligence engine that shows you what your rivals are selling, posting, and ranking for, right inside your CRM. Founded by Ian Richardson (former Inc. 501 / CRN 250 CEO) and Carrie Richardson (who built and sold a seven-figure MSP outbound agency), Fox & Crow is built on firsthand experience—not theory. If you’re tired of hiring the wrong rep, wasting money on lead gen that doesn’t convert, or running sales by gut feel. we’ll show you what predictable growth actually looks like.