Fox In The Well

Founded in 2019, Fox in the Well is a commercial consultancy helping the drinks brands of the future scale with purpose and precision. We bridge the gap between brand, sales and trade—aligning your positioning with sharp, actionable strategy that drives real results. From go-to-market launches to scale-up support, we work with drinks brands to turn vision into commercial viability. Our core services span: Commercial Strategy – Setting the vision and roadmap for growth Commercial Marketing – Developing strategy that drives action & engagement Trade Engagement – Building influence and authority with trade partners Whether you're launching your first product or growing a portfolio, we tailor our approach to your stage—bringing big-brand discipline and indie-brand grit. No fluff, no one-size-fits-all templates—just focused strategy, rooted in your brand. Beyond our core team, we collaborate with a trusted network of experts who bring specialist knowledge across the commercial landscape—from export to DTC, financial modelling to digital growth. This lets us build the right team to solve each client’s unique challenges. We’ve helped drinks brands raise investment, secure national listings, grow trade traction, and sharpen their commercial focus.