Fract

Fract is a business intelligence platform powered by geospatial AI. We solve business problems that are inherently location driven. Here are some of the questions we answer- Am I wasting our advertising dollars targeting campaigns in the wrong locations- Where and what shape would make my territory most profitable- What are the hidden variables behind the success of my location- How do I maximize my ad campaign ROI and target only zip codes with the highest target audience concentration- What’s the market potential for my product in this area- Am I cannibalizing sales from an adjacent territory? By how much and what do I do about it- How do external factors like weather or events in the area impact my sales- Did I just build too big or too small of a territory for a new franchisee that I’ll be locked into for 10 years- We just found out that having a school within half a mile from a store will bring the sales up - how do we make sure that locations take that into account- How much money am I going to make at this location taking into account all the characteristics and historical data across the brand- I am going to a new market - how many territories/units can it support and can I get a quick preview of what it would look like- How does drive time compare to my actual trade area - does it make a difference- Does my trade zone match the delivery zone, and if not, why? Some of areas benefiting from location intelligence - Market Research, Sales Teams, Geomarketing, E-commerce Targeting, Franchising, Service Areas, Supply Chain and Demand Forecasting, Real Estate, Merchandise Planning, Operation Analytics, Delivery Zones