Fractional Creative Direction

I help small teams make a big impression. After 15+ years doing marketing and creative work across in-house marketing teams, ad agencies, and nonprofits, I've learned that small teams can do awesome things. But only when they have the right help. The traditional model fails cultural institutions. Proper branding and creative direction is a luxury only afforded to the orgs with huge budgets or special deals. Sketchy freelancers. Expensive and bloated agencies. An in-house team that is overcooked. Those are your options if you’re not in the upper echelon of cultural institutions. So the small teams struggle with impossible creative challenges. I think the sweet spot is somewhere in the middle. My experience with brand projects, building content systems, or just helping orgs get their sh*t together creatively has proven small teams—hell, even a single person—can create insane impact. They just need the right creative leadership and governance. So I’m helping cultural orgs with ongoing (fractional) creative partnerships and custom projects. If that sounds like a fit, let’s talk.