Frame Publicity

Founded in 2018 by Rani Ilmi, Frame is a thorough, thoughtful communications consultancy where the mechanics of media, influencers and the end consumers in an often misunderstood Middle East market, are – well – understood. A Dubai-grown agency, with a NYC polish and efficiency, Frame is a full-service resource for brand awareness in all its forms across the Gulf. Our team have been shaping and communicating client vision in the fashion, lifestyle, beauty, retail and luxury e-commerce spheres for over twenty years. Frame knows what's possible, and we’ve learned how to stretch that definition. Clients come to us to connect — with media, with consumers, with partners and “influencers” of all size and stripe. We build relationships, foster partnerships, and start conversations. Our team is fiercely committed and fully engaged — and fun. We understand Arab culture and know the difference between popularity and true influence. Client impressions outweigh media impressions - if you know what we mean. Frame finds the path that others miss. And we deliver results, again and again and again.