Fred The User Research Shepherd

Fred the UXR Shepherd is an all in one user research platform designed to support modern product teams across the full research lifecycle, from study creation to insight activation. It helps researchers, designers, and product teams plan, run, analyze, and share user research with speed, clarity, and confidence. Fred supports a wide range of research methods including closed, open, and hybrid card sorting, tree testing, first click, preference testing, five second tests, surveys, and unmoderated usability testing. Studies are fully customizable and built to scale from quick validations to complex research programs. Tester recruitment, participant management, and team collaboration are seamlessly integrated into a single workflow. The platform goes beyond data collection by enabling deep behavioral analysis. Advanced analytics include session replays, screen recordings, heatmaps, and gaze tracking. These capabilities are available both in unmoderated tests and in UserSphere, Fred’s real time and replay based environment for interviews and usability testing. UserSphere allows teams to observe sessions live or asynchronously, collaborate on analysis, and revisit insights over time. Fred also enables the involvement of hidden stakeholders in interviews, testing, and insight review without disrupting sessions. A powerful report builder transforms research outputs into clear, actionable narratives that help teams communicate findings and make informed, data driven decisions. Built with accessibility, scalability, and ethics in mind, Fred hosts all data in Europe and supports both product teams and agencies. With a Free Forever plan and flexible paid options, Fred makes high quality user research accessible without compromising depth or rigor. Fred the UXR Shepherd is not just a research tool, but a research companion built to turn user understanding into better products.