Frefins

Frefins is a specialized Rental Transformation (RX) company creating new value by connecting businesses, finance, and consumers. Our startup was co-founded by two industry veterans: Sang-yong Shin, the founder of Parking Cloud (Korea's #1 AI parking solution company known for iPARKING, later acquired by NHN and SK E&S), and Byung-seok Kim, former Head of Financial Division at Hyundai Card and Capital. The founders combined their expertise - Shin's successful experience in parking solution rental products and Kim's extensive financial background - to create a groundbreaking venture. Frefins, a portmanteau of "Free + Finance + Solution," embodies our bold commitment to breaking down pain points between vendors and financial institutions while delivering innovative solutions that transcend conventional boundaries. Our comprehensive IT and financial one-stop solutions include: Standardized operational solutions (SaaS ERP) for small and medium-sized rental businesses Financial support solutions -Rental Transformation (RX) consulting for manufacturers and vendors seeking to expand their distribution channels At Frefins, we focus on creating a virtuous cycle of practical lifestyle choices that emphasize the value of usage and experience over ownership. We are forging new paths in the rental industry with our total business solution that contributes to enhancing end-users' quality of life. As a collective of IT and financial experts, we're not just participating in the rental market - we're revolutionizing it through technological innovation and financial expertise.