French Allure

Newly launched for the Pre-Spring 2017 season, FRENCH ALLURE is a online fashion brand, delivering the effortless style and pared-back chic that French women are renowned for too busy, fashion-conscious shoppers worldwide. With the initial launch rolling out in Hong Kong and then across the wider Asian region, french ALLURE empowers women to shop in a way that fits their full lives, offering easy online ordering, smart style solutions and new lines updated regularly for a look that is always crisply contemporary. The concept is simple: french ALLURE clothes are crafted to be stylish, high quality and affordable, while the website’s clean design and intuitive layout ensures that the user experience is pleasurable and hassle-free. And while the website offers plenty of beautifully-photographed fashion inspiration, the french ALLURE woman always has her own distinct sense of style; she wears clothes the way that she chooses and never lets the outfit wear her. With this in mind, all of the brand’s pieces can be paired with a variety of other items for a truly unique look that authentically reflects every woman’s distinct personality. About the Founder: Building on a long-term career in fashion, including time spent at high-profile brands such as Lolita Lempicka and David Ackerman, founder Mei Ling graduated from the ESMOD School of Fashion Management with a passion for creativity, and a expertly-trained eye for style. Mei Ling’s own French-Chinese heritage is a continual source of inspiration for her work, and the refined elegance of both rich cultures is apparent in the timeless and sophisticated pieces that she selects for the French Allure website. “The woman who wears my clothes is empowered and confident. No matter her age, she is young in her attitude and likes herself. My clothes don’t empower you, they are part of who you are; they adopt your personality to make you feel gorgeous.”