Fresh Activations

I’ve spent over a decade in fresh produce marketing, and if there’s one thing I know for sure, it’s that the best stories start on the farm. I started Fresh Activations because I wanted to do more than just sell a product. I wanted to celebrate the people behind it, the hardworking Australian farmers, growers and producers who put so much into what they do. Their stories deserve to be seen, shared and supported, and that’s where I come in. I help get their work the exposure it deserves across Australia and in market, bringing their legacy and dedication to life in ways consumers can connect with. Whether it’s an in-store experience, a sampling campaign, a trade show stand or something totally out of the box, I create moments that get people talking and buying. It’s real, honest, effective marketing that connects with consumers and drives results. Genuine connections, and a whole lot of heart for great produce.