Fresh And Balance

Fresh and Balance is a regional programme dedicated to reducing the harm from tobacco and alcohol in the North East of England. We have over 30 years of combined experience delivering award-winning programs and campaigns, collaborating with a wide range of partners from local to international levels. Our core strategic aim is to work at population level for a societal shift around tobacco and alcohol use and the industries profiting from them. Over decades the North East has suffered the highest rates of smoking and alcohol harm in England. The cost is felt to our health, our public finances and our society. We highlight the devastating impact of tobacco and alcohol to our region, the effective action needed to reduce harm, and support people in our communities to quit smoking and reduce their drinking. We are hosted by County Durham and Darlington NHS Trust and work with a wide range of local government and NHS partners, the police, national charities, academics and international organisations dedicated to health.