Fresh Approach

Fresh Approach is a 501(c)3 non-profit with a big mission: to create long-term change in local food systems, by connecting California communities with nourishing food from California farmers and expanding knowledge about food and nutrition. To achieve this mission, Fresh Approach has developed programs and partnerships with certified farmers’ markets, community-based organizations, local businesses, schools, public health departments, community clinics, and others in six Bay Area counties: Alameda, Contra Costa, San Francisco, San Mateo, Santa Clara, and Solano. Our work falls into three different program areas- Nutrition Education (VeggieRx, Healthy Food, Healthy You)- Food Access (Freshest Cargo Mobile Farmers’ Market), and - Food Equity (CalFresh,Market Match, and WIC Outreach). These programs work to address different aspects of food access inequities and health disparities in Bay Area communities. Whether we’re teaching families struggling with type-2 diabetes how to cook healthy meals, bringing locally grown fruits and veggies to underserved communities with the Freshest Cargo truck, or helping families find local farmers’ markets where they can use their SNAP benefits, we’re committed to building a healthier Bay Area.