Fresh Direct Ltd

Fresh Direct Ltd. is leading distributor of fresh dairy products for the Bulgarian market. Our mission is to select the freshest high-quality products and make sure they reach customers on the market. Everyday we challenge ourselves with finding new flexible solutions that help us to constantly improve our work and fulfil the needs of our customers. We aim to always find shorter and faster roads for new prime fresh goods to reach the market and our customers. Our passion is to discover new and more efficient approaches every day. Because we believe that development is a process and not a fact. The Fresh Direct product portfolio contains over 200 premium goods that meet the highest requirements for freshness and delicious taste. It’s customized to address both the trading channel and the customer typology, with utmost accuracy. Our main customers are Billa, CBA, Fantastico, Kaufland and Metro. We have also daily deliveries to many small stores and HoReCa customers. Fresh Direct is a representative on the Bulgarian market for a number of renowned European manufacturers from Germany, France, Italy, Denmark, Ireland, the Netherlands and other countries. We have two logistics centers in Sofia and one in Shumen, all three of them operating in accordance with the regulations set by the Bulgarian and European legislation. The logistics centers have their own packaging machines and equipment, a mobile commissioning system and a custom-configured HACCP ERP system from the CSB System (Germany) that allows us to monitor and manage all processes. Our Marketing Team of experienced and devoted professionals is constantly searching for innovative solutions that allow us to better understand the needs of our consumers so that we can improve and develop our brands portfolio.