Fresh Magic Crystal Litter

Our Vision: A world of mutual harmony and enjoyment among animals and humans. Our Mission: To be the premier provider of products and services that support the natural elegance of pets and their owners. Fresh Magic Crystal Cat Litter (Telar, Inc.) was founded and is owned by Leo Lane. Leo has been a principal in a marketing research firm specializing in consumer behavior. In this capacity, Leo has worked with the marketing teams of Fortune 500 companies as well as small businesses. Leo recently sold a pet products business and has an extensive background in the pet industry. FreshMagic was the first Crystal Cat litter introduced in the United States. Public records from the U.S. Patent & Trademark Office easily verify this. First use in commerce (April, 1996). Compare with any other Crystal Litter. The product was first introduced at a trade show in Las Vegas in 1995. FreshMagic is a registered trademark.