Fresh Perspective

Understanding how retail buyers think is crucial for getting and keeping your products listed in the supermarkets. Fresh Perspective is the only specialist consultancy that provides this insight with the authority of having actually worked for two of the UK’s largest multiple retailers. Established in 2005 Fresh Perspective has a proven track record of delivering fantastic results for established branded and own-label manufacturers and high profile FMCG businesses that include Weetabix, Muller Dairy and Kerry Foods to name a few! We believe that understanding your customer better than they know themselves is crucial to being successful and remaining profitable in the extremely competitive retail market. Hazel Stride founded Fresh Perspective after identifying the need for businesses to think and talk like their customers enabling them to be more successful in getting keeping and growing their business in the retail market. She used her wealth of experience gained from working in two of the UK's leading multiple retailers over the last 25 years to help improve these businesses account management capability, sales and profitability. Fresh Perspective is a specialised consultancy and training company advising FMCG blue chip and artisan food producers on how to win with their retail customers.