Freshbridge Technologies

Fruit and Vegetable Supply Chains have remained unchanged over the last few decades thereby stifling innovation and change. The lack of an organized Sales channel and the ensuing information gap poses a challenge for farmers to diversify their crops and for financial services like credit and insurance to reach them. The unorganized nature also makes it less lucrative for private investment, which along with diversification of crops has been named by Expert Committees as the two most effective ways to increase farmer’s income in India. An organized Sales Network would also solve a multitude of challenges faced by the Players hence creating an immense business opportunity as we are talking about a $130 Billion industry. We, at FreshBridge, are building a Digital Sales Network for Vegetables, one that would connect players all across the country.