Friktion
LOOKING FOR A SMOOTH RIDE AND PREDICTABLE RESULTS? Then Friktion is probably not the right choice for you. We are rarely called upon by those who think their problem can be solved quickly or easily. Instead of luring you in with false dreams of certainty and neat linear processes, we promise to explore the mess, the tensions, and the productive collisions that actually drive change and solve your organization’s big, hairy problems. HELPING ORGANIZATIONS SOLVE THE RIGHT* PROBLEM SINCE 2015. Friktion is a management consultancy working from Malmö, Stockholm and Munich. We specialize in finding novel solutions to problems organizations don't know how to solve. Up until November 2024, we were known as Sense/Make. Our people are management consultants, organizational change specialists, agile coaches and market strategists. Complexity awareness, non-linear methodology, and the courage to try new things are at the core of our ideas and toolbox. Our tools for solving complex problems are: • Strategic sensemaking—turning confusion into direction by helping management navigate uncertainty and make deliberate choices amongst endless opportunities. • Changeability—creating constant forward motion by helping organizations adapt and learn continuously in a world that never stops changing. • Agile value creation—accelerating your success by helping teams and departments adapt to change and increase their ability to deliver value—fast, often and a lot. Our areas of expertise include: • Cross-function transformations • B2B service companies • Digital product organizations READY TO ADD SOME FRIKTION? Great! We have our sleeves rolled up, eagerly awaiting your message or call.*We define the right problem as the one keeping people and organizations from creating real value (without harming people or planet, of course). You might recognize it as that big, hairy problem that must not be mentioned or that your company has failed to solve a gazillion times.
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Decision-makers and verified team members
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Elvira Roos
Agile Coach · General Business & Management
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Joakim von Prónay
Management Consultant · General Business & Management
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Vadim Feldman
Management Consultant · General Business & Management
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Emelie Rydén
Communication & Brand Strategist · Other
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