Frohman & Associates

Frohman & Associates is a marketing consulting firm specializing in upstream business development—purposeful innovation. As Business Development Researchers, we know that growth opportunities are rarely found. They are created. Companies hire Frohman & Associates to ask the questions that challenge the status quo and leverage market disruption. Integrating qualitative and quantitative market research tools, we identify and quantify the potential of high-growth options, building a 360 FACTBASE that assesses where/how to commercialize new technology or to grow share in markets of interest. The actionable, objective market insight we provide minimizes the risk of new growth directions and drives consensus regarding next steps.