Frolic Urge Network

Most subscription brands don’t stall because of traffic. They stall because customers quietly cancel before habit forms — usually in the first 90 days. I work with $3M–$30M subscription CPG brands (consumables & wellness) to reduce early churn by diagnosing and rebuilding the 0–90 day subscriber lifecycle using Email & SMS — not as campaigns, but as retention infrastructure. What I see over and over: • Subscribers cancel before they understand how to use the product • “Cancel” is easier than “skip” • SMS exists, but only for promos • Churn feels unpredictable — until you look at it by cohort and timing Most teams jump straight to building more flows. We don’t. Our process is simple: 1. Diagnose where early churn is actually happening 2. Stabilize the first 90 days so subscribers stay 3. Expand revenue only after retention is working The result is calmer growth: • More predictable MRR • Healthier subscriber cohorts • Less pressure on paid ads I’m the founder of Frolic Urge Network (FUN). We work quietly, methodically, and with clear boundaries — so brands stop guessing and start fixing what actually matters. If you’re unsure where your churn really starts, I share insights and diagnostics here. No pitches. No pressure. Just clarity.