Frutamadre

We build visual stories from a methodical and systematized process in three stages: 01. Understand We don't believe in briefs. We study our clients and their audiences in-depth to understand their motivations, their differentiators, their beliefs, their history, and the essence of their products and services. Deliverables -Message mapping -Brand concept 02. Brand core After sorting and creating a conceptual system of key messages, we develop the new language that the brand will use to communicate with its audience. We design the brand's core visual and verbal assets. Deliverables -Logo -Name -Icon -Mission and vision -Tagline or slogan -Identity statement -Color proposal -Typographic proposal -Grid system -Brand Guidelines 03. Brand Universe We develop different applications so that the brand can live in many environments. We take care of order and coherence from a brand system that shows unity in all its applications. Deliverables -Brand Storytelling -Lines of force -Illustrations or patterns -Corporate stationery -Packaging and labels -Social media profile -Brandbook -Website