Fulon

At Fulon, we focus on the customer relationship. Marketing automation is everywhere—in your inbox, it’s the "sorry I missed you" email, the birthday coupon, or the reminder about an offer you almost purchased. It’s the abandoned cart message from a store where you added a product but didn’t complete the purchase. In the eCommerce industry, automation has become crucial for success. According to research firm Gleanster, nearly 80% of top-performing companies have been using marketing automation for over two years. Our Brand Story Fulon was born out of a "Full On" focus on customers of eCommerce brands. As small Amazon sellers, we realized that many sellers were heavily focused on their products, while Amazon’s success was driven by its focus on customers, helping it become a trillion-dollar company. Inspired by this, we researched how to apply Amazon’s customer-centric approach to automation in sales and marketing. However, we found no tool that could seamlessly integrate data from various marketplaces—like Amazon, eBay, Shopify, and Walmart—and provide deep insights into customer behavior. More importantly, none could automate sales and marketing while keeping the customer at the center. That’s when we decided to build a solution—an app that connects leading eCommerce platforms with top sales and marketing CRM software, providing full customer data analysis and insights. Our Mission Every customer has a unique journey and story as they interact with your brand—whether they visit your store or purchase from different marketplaces. Fulon’s mission is to capture each customer’s journey and build a strong, meaningful relationship, making them feel like part of your brand’s family. We empower every eCommerce brand to build a successful business like Amazon by focusing on customers through data-driven, customer-centric strategies.