Funnelcake Strategy

Funnelcake is a strategic marketing and business management consultancy. We develop data strategies to enable revenue growth and customer value by studying and creating available intelligence/data in the response funnel to understand, influence and stimulate customer behavior toward purchase and repeat-purchase. Ellen Kramer is a longtime strategic database marketing CMO with leadership experience at companies like AOL, Quiznos and USA TODAY. Sam Cardonsky has developed and grown significant data companies with an emphasis on creating clarity and strength for growth. After partnering together multiple times over the past 25 years, we formed Funnelcake to offer our combined expertise to mid- and large-sized companies looking to take advantage of Big Data opportunities and technology without knowing how to begin. Typical engagements include adding value to existing data through productization in B2B. B2C projects include digging into all the types of data a client might have available, sorting through relevance and evaluating the strategic options depending on what the data shows. The resulting strategies might involve brand or direct marketing, creative, social, product development and brand extensions. In this sharing economy, Funnelcake provides clients with the opportunity to partner with companies and industries that share a like audience to optimize the utilization of data for both parties. This might also include potential mergers or acquisitions. Funnelcake is here to demystify Big Data and amplify customer performance at every level in the purchase funnel. Find more value with a "sweet" new data strategy!