Fwd Consultancy

We build & grow brands Consumer Retail Corporate MEA. Reach out today for your next level of growth. FWD Consultancy is the brain child of Dahlia Zayed - a 20+ yrs brand and retail strategist. A career spanning across multiple geographies in developing marketing. Managed brands like Cadbury Dairy Milk, Trident, Orange, Blu. Today FWD supports investors with commercial entry strategies - new categories or new markets but also struggling brands to revert them back to profitability. In addition coaching and establishing center of excellence for brand, retail consumer /shopper insights. Lastly public speaking on hot topics Innovation, trends, Private label, next generation retailing to name a few. FWD services cover- Business strategy-New markets & categories strategies, quantification of opportunities- Where to play & How to Win Brand Strategy- Brand Architecture, Equity footprint & Competitiveness, Portfolio optimization Innovation- localizing global trends, Early stage R&D prototyping, Ideation, qualification to launch and pre-launch assessments Communication & Media-Big brand coms idea via co-creating with consumers, content strategies, Media analytics & ROI Shopper & Retail Insights- Retailer strategies, Manufacturer shopper and channel research and analytics, winning in MT tactics Contacts; d.zayed@fwdegypt.com Mobile +2 01223140269 #strategy #middleeast #africa #growth #dahliazayed