Fyob Brand

FYOB is a sustainable fashion brand with social values that has clothes with a soul. Our main objective is that, through our garments, you feel comfortable and safe with yourself. Each collection we create is linked to a different social value. So we add new values in each collection without forgetting the previous ones. In the year 2021-2022 we created the collection based on body diversity. FYOB has different and real beauty canons promoting an image of multiplicity and variety. For us beauty is found in diversity. Beauty is found in naturalness; being real and unique. Each one of us has her own beauty, each one has her own qualities and abilities. Each one is unique and here lies the real beauty. In the year 2022-2023 we created the collection based on diversity and gender equality.In the summer of 2022 we decided that clothing would be genderless and that we would make visible and break all stereotypes linked to gender. And with our summer collection, we would fight for more tolerance, equality and respect in any aspect related to gender. Also we are a sustainable brand: We respect the environment, the conditions of workers and ethical principles, benefiting all parties involved. All our products have sustainability certificates. FYOB is much more than a brand, it is a movement, it is a way of thinking.