Genesis Fresh

GENESIS FRESH is an international group of highly specialized companies dealing with varietal breeding and the management of protected fruit cultivars at worldwide level. Our core principle is to bring together the best breeders and growers so that customers can enjoy a wider range of new and exciting fruit varieties, promoting healthy eating. Our international team consists of an enthusiastic group of scientific, technical, commercial, marketing, administrative and legal experts who are passionate about successfully developing and managing new plant varieties' intellectual property, from seed to shelf, for the benefit of breeders, growers, marketers and consumers.