Geno Sa

For more than 90 years, Geno has driven innovation in dairy cattle genetics, shaping the Norwegian Red into one of the world’s most efficient and reliable dairy breeds. At the core of our work is the HD Genomics breeding program, where we analyze more than DNA markers to strengthen key traits such as fertility, disease resistance, animal health, and production. Combined with one of the world’s most comprehensive phenotype recording systems, this enables us to deliver healthy, high-performing genetics with exceptional reliability. The result? World-leading fertility, superior functional traits, outstanding udder and hoof health, and strong production performance, giving farmers genetics that support efficient, profitable, and sustainable dairy operations today and for generations to come.**At Geno SA, our mission is simple yet profound: we breed for better lives—**for dairy farmers, dairy cattle, and a sustainable global food system. This mission is rooted in our farmer-owners, whose dedication has guided our breeding strategy since 1935. Today, Geno operates in over 20 countries with a team of 230 employees working closely with partners and producers around the world. Together, we support sustainable food production by delivering high-quality genetics and innovative solutions designed to meet the challenges of modern dairy farming. Our R&D teams collaborate with leading global researchers in genomic selection and advanced breeding technologies. With vast and unique datasets, the Norwegian Red has been the focus of numerous scientific studies and doctoral research projects. This deep scientific foundation is a key driver behind the breed’s success, and one of the reasons the Norwegian Red is regarded as one of the most efficient dairy breeds in the world. Geno Group: Geno SA Geno Global Ltd. SpermVital