Gensami

Gensami's s knitwear dresses the whole family, featuring matchy-matchy stylistic elements. A story woven in precious yarns interprets the new trend of matching outfits. People who love each other are accomplices and complementary even in terms of style. Gensami, a quintessential Italian brand revolutionizes the way of declaring each other‘s Love through coordinated but never the same creations for babies, adults and pets. Don't call it “Mini Me” as it is so much more than that: the garments cease to be identical but pair each other by recalling stylistic elements that tell stories. The Yellow Thread becomes a symbol of union and Love: un fil rouge, which in the case of Gensami becomes Jaune, yellow, and it is present on all the creations. It recalls a ray of sunshine, the role of people we love in our lives. It is always placed on the left cuff, on the side of the heart. With the simplicity that only a Yellow Thread can embody, Gensami strengthens the links of love of those who wear it. A grandfather can enjoy the comfort of a warm cashmere cardigan that matches his grandson's beanie, finding at the same time, on the left cuff a tangible reminder of the bond that unites them. Gensami aims to tell a story of Love woven into natural and noble fibres through Italian savoir-faire and cutting-edge technologies.