Gentle Brands

Borse e Cose" and "Jeans & Towels" were launched in August 2023. Spearheaded by Creative Director Samu-Jussi Koski, who gained international recognition for founding the pioneering fashion label Samuji and for his longstanding career at the Finnish icon Marimekko, the brands present a carefully curated collection featuring visiting brands and artists. BORSE E COSE Borse e cose (Italian for ‘bags and things’) is an archive of consciously crafted and carefully designed items that feel equally at home anywhere and everywhere, from big city streets to quaint countryside villages. It embraces a philosophy of combining form and function and redefining contemporary elegance. Every piece is a testament to the brand’s dedication to making its wearer embody quiet confidence. JEANS & TOWELS Jeans & Towels epitomize a carefree life lived under the warm rays of the sun. Designed with nostalgia and a contemporary edge, the brand’s offerings center around sturdy all-gender jeans, ready-to-wear, and accessories.