Gentle Monster

Founded in 2011, IICOMBINED has launched the global fashion eyewear brand GENTLE MONSTER, followed by the perfume brand TAMBURINS and the dessert brand NUDAKE. Driven by continuous innovation and challenges, IICOMBINED continues its growth by developing brands that exemplify unparalleled beauty and unpredictable progressions. GENTLE MONSTER is a global fashion eyewear brand that sets eyewear trends worldwide through its unpredictable and innovative advancements. With each annual collection, GENTLE MONSTER unveils distinctive and creative products, delivering brand value through diverse initiatives, including unique spaces and campaigns that embody experimental and sophisticated aesthetics. TAMBURINS is a perfume brand that explores undefined territories of beauty. TAMBURINS merges storytelling inspired by scattered scenes of the world with sophisticated and delicate perfumery techniques to capture the essence of true fragrance. TAMBURINS is a brand dedicated to sensory communication beyond customary experience through content that reinterprets various artistic elements, including objects, paintings, and performances, within a narrative-driven, exhibition-style space. NUDAKE is an F&B brand that redefines dessert culture with its ‘Make New Fantasy’ ethos. It creates novel desserts by integrating elements of fashion and art, transporting consumers to a new fantasy. By experimenting with and creating content that diverges from conventional processes and norms, NUDAKE delivers a message to consumers beyond the F&B experience.