Genuitylight

GenuityLight is a product development and marketing consulting firm focused on the lighting equipment industry. Backed by 20 years experience, and having launched over $500MM of successful high-margin specification grade products; GenuityLight helps the world's best lighting manufacturers create great new products. Contract services include- Marketing Strategy & Product Positioning. Craft a winning strategy and product portfolio through close collaboration with your management team and key stakeholders- Market Research & Competitor Analysis. Identify the needs of your customers and the competitive landscape to ensure your new product is benchmarked to the market- Management of New Product Development. Cross-functional management of your marketing, engineering, and production teams to ensure the success and timeliness of the project- Marketing Communications. Direct the creation of websites, brochures, spec/data sheets, sales samples, advertising, press releases, social media, white papers, and trade shows- Specification Sales Management. Train and incentivize an extensive network of lighting specifiers and sales agents across North America for mutual success.