Geranium Life

Geranium Life: Events Productions Managements & Bookings Geranium is a project founded in 2016 by Hugo Urgell (Asobitai), 3rd generation of the most influential family in the electronic and club scene worldwide. Hugo is at an unbeatable moment in his career, with enough time to put into his project the most reflective technical and musical means acquired. Geranium is a new but highly experienced platform for renowned and emerging artists in electronic music. Operating from Ibiza, Geranium aims to represent and support djs and producers from around the world. Always inspired by the importance of contact and care of nature. Mixing landscapes and complex structures of sound and technology, Geranium represents the natural and digital aesthetic found in modern electronic music. Geranium has a lot of perspectives ahead for its new and deep projects in which to express itself always focused on the tireless search for ultra-emergent productions, making an intense exploration of sounds, textures and feelings in collaboration with great artists such as Manuel Tur, Petar Dundov, Clavis, Amberoom, Redsea, Agents of Time, Karmon, Aaaron, Deckert & Valentine. The sound of Geranium gives the real feeling that the music is alive, due to the fluidity of its compositions. Its mutation of the tracks results in a futuristic sound, sometimes melancholic and others of an incomparable epic. In all its projects, Geranium actively promotes and participates in the care of the environment and the sustainable use of resources. The Geranium project includes record label, management agency and bookings, producer of own events such as EAST or international external productions such as Circo Loco or Tale of Us among many others.