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About Our Logo & Values SFG derives its values from the king of the African wild Even though the LION knows its power, it will not abuse it. Unlike other cats, it will only hunt when there is a true need Likewise, The SFG Advisor will never abuse or take advantage of the client who places his confidence and trust in him. No product or service will be proposed unless there is a true need for that product or service and it helps the client in achieving his overall objective LIONs are unique in that they are the only cats to live in groups referred to as pride Likewise, SFG advisors perform their work with pride. Making a difference in people’s lives is their passion. Focusing on how to be effective problem finders rather than only problem solvers is what differentiates them Of all the big cats, the LION is the only one which relies extensively on group cooperation Likewise, SFG Advisors understand the value of group co-operation and capitalize on each other’s knowledge to deliver proven solutions for their clients financial challenges Even though proud and powerful, the LION knows that it has to get up every day and run faster than the fastest hyena in order to survive Likewise, The SFG Advisor knows that he has to get up every day and take care of business … because he knows … if he does not take care of his clients, someone else will.