Givepenny

GivePenny developed a digital toolkit to help charities harness the power of digital technology. Lifestyle apps were connected to a charity’s fundraiser in order to create innovative virtual events that raised more for those in need. By harnessing the benefits of the world's favourite apps, GivePenny helped charities to raise more than overall. Charities could create ‘connected giving’ campaigns that raised more than traditional fundraising activities. Fundraisers built playlists with Spotify in memory of a loved one and allowed friends and family to add songs in return for donations. They could be sponsored for playing their favourite video game, and live-stream via Twitch onto their GivePenny fundraising page. Or run a half-marathon for their favourite cause, and allow sponsors to track progress by connecting Strava, Fitbit or Runkeeper. The options were almost endless. Cancer Research, Help for Heroes, Shelter and many more benefitted from their adoption of GivePenny’s platform.