Global Magic Brands

Global Magic Brands (GMB) is a consulting firm found in 2012 by Ömer Şengüler. Our expertise is on developing brand, marketing and communication strategies. We design the brand architecture as a whole. We make “global brands” from national ones. We believe critical importance of brands and the intelligence behind to create, nurture and evaluate them for countries and nations. 4 different service packages; BrandUP, ImageUP, ProductUP, BudgetUP, Our experts and analysts develop strategies for people, companies or cities who want to make their communications budget more efficient, and who want to strengthen the perception of their brand or become a global brand while increasing their EBITDA margin. We balance short-term business needs against longer-term growth goals. Our goal in the short term is with assistance of high brand value and brand loyalty to provide more sustainable and profitable sales and high EBITDA for our customers. Our goal in the medium term is to ensure that the company’s brand value become higher than company’s tangible assets in balance sheet. Our goal in the long term is to be part of the all brand development processes to turn a Turkish brand into a global brand. Our work in the world is defined as "Integrated Brand Management"(IBM), Brand Consultancy or "Brand Management"(BM), as well as consulting companies like us called Brand Architecture Agencies. We briefly name what we are doing is "Brand Consultancy" and we refer brands we work on as "Global Magic Brands". We do not provide execution services but we advance our client’s strategic capacity on execution, we claim that "if you a strong brand, it worth ". Our strategies led to successful outcomes for such preeminent clients as Turkish Airlines, Turkish State Railways, Meteksan Defense Inc, Ulker, LCWaikiki, Golden Lady Socks, RXLites motorsports, Istanbul Metropolitan Municipality Transportation Company.