Globia Content Marketing

80% of B2B brands are increasing their investment in content marketing. Why? Because content marketing works to bring buyers to your brand. And it’s 6x more effective than email marketing. But it has to be useful, educational, relevant - and non-promotional - content. Globia provides content marketing strategy, planning and execution to small global businesses, specifically: • Content strategy - what content do you need for each buyer at their stage in journey (types and topics)? • Editorial calendar planning, scoping and prioritization • Content development (blogs, video scripts, emails and landing pages) • Sourcing and directing the work of writers, editors, designers, videographers, etc; reviewing and editing their work • Campaign planning and management - coordinating all the people and activities to pull off a content-driven marketing campaign • Competitor audits - what does your competitor's content program look like? How are they positioning themselves and through what content types and channels? • Content repurposing - update or archive your old materials? • Process development and project management. With clear processes, expectations, and information (and the right tools in place) teams spend more time creating great content and less time spinning wheels. • Localizability audits - will your content translate well or do you need to make changes? • Measurement – figuring out how you measure your return on content investment • Style guide creation - will your voice, style and terminology be consistent across markets? • Thought leadership programs. How do you engage your experts? • Translation planning This is the stuff your small (but mighty) team just cannot dig into. Or maybe you are a marketing team of one, you can’t hire, and you just need a content marketing arm. Maybe your content marketing is pretty ad hoc right now and you just need to put some strategy and structure around it. https://globiacontent.com