Glossy Boys

Glossy Boys is Australia’s first gel polish brand for guys — our unique self-inking cult Gel Polish Pens are built to deliver bold colour, durable performance, and effortless self-expression so you can ditch the salon and share your self-expression on your terms. Founded in sunny Western Australia by Lucas Lane at just 12 years old, alongside his mother Breanna Lane, a successful retail executive, Glossy Boys was created to make self-expression accessible, easier, and proudly unboring. Rainbows rule: Glossy Boys is a proudly LGBTQ+ co-founded brand supporting local not-for-profits and advocating for rad acceptance and self-expression. After winning a historic multi-investor deal on Shark Tank Australia, Lucas became the youngest dealmaker in the show’s history. Since then, Glossy Boys has scaled internationally, expanding into the USA, Australia, New Zealand, and Canada, while being named one of Australia’s Top 50 Retailers by Inside Small Business. Our cult Gel Polish Pens and DIY Kits set us apart— designed for rad humans on the move. Our 3-in-1 formula combines base coat, bold colour, and top coat into one easy-to-use pen, making professional-grade gel nail polish fast, durable, and accessible on the go. From the beaches of Western Australia to customers across the globe, Glossy Boys is changing the face of self-expression. Our rad Kits deliver bold colours, strong style, and unapologetic self-expression — built for you to unboring your hands.